Google Ads

HomeServicesGoogle Ads

Google Search

YouTube

Keywords

Ad copy

Conversion tracking

Reporting

Google Search

YouTube

Keywords

Ad copy

Conversion tracking

Reporting

Google Search

YouTube

Keywords

Google Ads – CrazyPoint

Google Ads

Google Ads are paid ads shown in Google Search, on YouTube and on Google’s partner sites. Search ads appear to people at the very moment they search for your product or service. At CrazyPoint, we set up, manage and report on Google Ads campaigns built around your goal.

We choose the right keywords, write the ad copy and set up conversion tracking. Once the ads are live, we review search terms regularly, cut wasted clicks and shift the budget to the ads that bring results.

Google Ads – CrazyPoint
Google Ads – CrazyPoint

How we work

First, we clarify what you expect from the ads: calls, forms, sales or store visits. After setting up measurement, we prepare the keywords and ad copy and launch the campaigns. Then we track search terms and results regularly and shift the budget to the ads that work.

  1. 01

    Goal

    We clarify what you expect from the ads: calls, forms, sales or store visits.

  2. 02

    Measurement setup

    We set up Google Ads conversion tracking and the Google Analytics link, and make sure results are measured correctly.

  3. 03

    Keywords and structure

    We research what your customers search for and build campaigns and ad groups around those searches.

  4. 04

    Launch and testing

    We launch the ads while testing different ad copy and extensions.

  5. 05

    Optimization and reporting

    We review search terms, cut wasted clicks, shift the budget to the ads that bring results and report back.

What does our Google Ads service include?

Search ads

We set up text ads that appear above Google results for people searching for your service or product.

Keyword research

We decide which searches you should appear in and which ones you should not spend on.

YouTube and display ads

We run video and image ads on YouTube and Google's partner sites.

Conversion tracking

We measure forms, calls, sales and WhatsApp clicks to see which ad brings results.

Remarketing

We set up campaigns that reach people who visited your site but did not get in touch.

Performance report

We share spend, clicks and results regularly in a clear report.

Why does Google Ads matter?

Social media ads reach people in their feed, while they are not looking for anything. Google search ads appear when someone is searching for your service or product at that very moment. So they reach the people closest to buying or getting in touch. Used together with Meta ads, one creates demand and the other captures the demand that already exists.

Who is it for?

It suits any business whose customers search for its service or product on Google. It makes a particular difference in these cases:

  • Local service businesses (repair, installation, training and similar)
  • Appointment-based offices and consultancies
  • E-commerce sites and online stores
  • B2B service and manufacturing companies

Why CrazyPoint?

One team

Design, video, advertising and software are in the same team. You don't need to look for another company for any part of the job.

One point of contact

You talk to the same person from start to finish, so approvals and revisions move quickly.

Measured progress

We review results regularly and plan the next step based on data, not guesswork.

Ads and website under one roof

The same team can build the landing page, so people who click the ad land on the right page.

Google Ads FAQ

What is the minimum budget for Google Ads?

There is no fixed minimum; the budget depends on your goal, your sector and the cost per click of the searches. Clicks can be expensive in competitive searches, so we start with the searches most likely to bring results.

Is the ad budget included in the service fee?

No. The ad budget paid to Google and the ad management fee are kept separate.

When will I see results?

Search ads start showing on the day they go live. Data is collected in the first weeks to see which searches and ads bring results; optimization is based on that data.

Google Ads or SEO?

They are different jobs. Google Ads shows up right away, but visibility stops when the budget stops. SEO takes time but lasts. For most businesses, the best approach is to run both together.

How often do you share reports?

We keep you updated throughout the campaign and share a detailed performance report at the end of each month.

Be the first one your customers see.

Tell us in a few sentences what you want to do; we'll listen to your needs and put together the right approach and a clear quote with you.

Selected work

The work that defines us