Tell us in a few sentences what you want to do, and we'll work out the best path for you together.
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Brand identity is the full set of elements that make a brand recognizable: its logo, colors, typefaces, visual language and tone of voice. At CrazyPoint, we work with brands to define how they look and how they speak, and we build a consistent identity.
From the logo to business cards, and from social media templates to the brand guidelines, we bring every part of the identity into one consistent line. That way, the brand is recognized the same way on the website, on social media and in print.
We start by listening to the brand’s story, its competitors and its target audience. We present different directions and develop the chosen one with colors, typefaces and usage rules. Finally, we bring everything together in a single brand guide.
We listen to the brand's story, values, competitors and target audience.
We present different design directions that suit the brand's character.
We develop the chosen direction with colors, typefaces and usage rules.
We apply the identity to items such as business cards, letterheads and social media templates.
We gather all the rules in a brand guide and deliver the files.
We lay the foundation of the identity by examining the brand's values, competitors and target audience.
An original logo and variations that stay legible at different sizes and on different backgrounds.
A color palette and typeface selection that reflect the brand's character.
Business cards, letterheads, envelopes, email signatures and social media templates.
The brand's tone of voice, key messages and communication style.
A guide that sets out the rules so the identity is used correctly everywhere.
A strong brand identity makes a brand recognizable at first glance and builds trust. Without an identity, every new piece of work is designed from scratch; colors, typefaces and style change from job to job. This wastes time and makes the brand harder to remember. A consistent identity, on the other hand, leaves the same impression at every touchpoint, from social media to signage, and speeds up all future design work.
It suits brands building their identity from scratch or refreshing it. Situations we often work with:
Design, video, advertising and software are in the same team. You don't need to look for another company for any part of the job.
You talk to the same person from start to finish, so approvals and revisions move quickly.
We review results regularly and plan the next step based on data, not guesswork.
The team that designs the identity also applies it to social media, the website and video, so the brand looks the same everywhere.
A logo is the brand's signature; a brand identity is the whole that includes the logo along with colors, typefaces, visual language and tone of voice. A good logo only stands strong within a consistent identity.
Yes. We can simplify your current logo while keeping it recognizable, or design a completely new identity from scratch.
We deliver vector files (AI, SVG, PDF) and PNG files for digital use, in full-color, single-color and negative variations.
Guidelines define how the logo and colors should be used. This ensures that printers, agencies and employees always use the brand's visuals in the same way.
Tell us in a few sentences what you want to do; we'll listen to your needs and put together the right approach and a clear quote with you.
Selected work 
E-commerce Website
SofaRoom
Corporate Website
TamStone
Logo & Brand Identity
Müdavi Jewelers
Website
Nanna Pastaneleri
Corporate Website
Yeni Paradigma
Social Media & Video
Cockpit Sports
Corporate Website
Yangın Uyarı Sistemleri
News Website & Social Media
TurkishPol
Corporate Website
Edu Tech STEM
Logo Design
KafkassOra
E-commerce Website
Çay City
E-commerce Website
Seray Mobilya
Corporate Website
Gazel Hukuk Bürosu
Website & Social Media
Özray Asansör
Corporate Website
GÜLSEV
Brand, Web & Social Media
Dr. Kayhan Durgun
